mValue has acquired SmoothLinks, cracked down on cheaters,
and begun re-marketing the site to online marketers. Obviously,
we now highly, highly recommend it ;)
SmoothLinks was kicked off in early 2003, and through
a good bit of marketing was grown to nearly 2,500 members
within just 1.5 years.
The SmoothLinks PTC site is based on a fairly common
paid-to-click script that is used by most of the larger
competitor sites. The difference being that the design
and script integration was custom and several unique features
were built in to make SmoothLinks unique.
However, one major problem plagued SmoothLinks (and every
PTC site): cheaters.
The cheaters are nearly all the talk you'll hear from
PTC and PTR site owners. It kills profits, kills advertising
effectiveness, and eventually kills the site itself --just
like so many others in the past.
Unfortunately, SmoothLinks advertising effectiveness
fell off towards the latter part of the 1.5 years of growth
due to a greater number of "heavy-hitter" cheaters
signing up and eating away all of the advertisers credits
--naturally without any real conversions to speak of.
Since mValue has finally gotten its paid to read program
launched, it was inevitable to follow through and look
to build out a paid to click site. This was originally
planned to be done from scratch and be hosted on the mvalue
domain, but we decided to use a separate domain to keep
bandwidth and traffic statistics more manageable.
Then, SmoothLinks came up on the market. After research
and consideration, mValue chose to purchase the site,
re-write a little bit of the core logic and fully integrate
a customized in-house security package to crack down on
Within just one week after going live with the new code,
nearly 500 cheaters (including several mega-cheaters)
were eliminated from the database. The cheaters that remain
are mostly inactive and will be caught as they become
There are also several other major changes happening
at SmoothLinks that help position it to become the next
leader in the PTC market space.
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